Dan Rascon
Private Client

Keyes Miami Beach

By appointment — Miami Beach & South Florida

A Buyer's First Question: What Is This Property Actually Worth?
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A Buyer's First Question: What Is This Property Actually Worth?

Daniel M. Rascon · December 9, 2025

The asking price and the value of a property are two different things. Learning to read the distance between them is the most useful skill a buyer can develop.

The asking price and the value of a property are two different things. Learning to read the distance between them is the most useful skill a buyer in the luxury market can develop.

Start with the comparables

Before visiting a property, ask to see the recent sales of comparable residences in the same building or neighborhood. A list of active listings tells you what sellers hope for; the solds tell you what buyers have actually agreed to pay.

Read the days on market

How long a property has been available, and whether the price has changed during that time, tells a story. A fresh listing priced correctly will move quickly. A listing that has sat and been reduced is a different conversation — and sometimes a different opportunity.

The role of an advisor

A buyer's representative should be doing this work with you, not for you — bringing the evidence, reading it honestly, and helping you understand where a property sits relative to its true value. That is the foundation of a confident offer and a clean negotiation.

Every Property Has a Story.Let’s Position Yours.

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Market Insights

Occasional commentary on Miami’s luxury market, pricing strategy, and notable properties.

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Equal Housing Opportunity. All information deemed reliable but not guaranteed. Listings provided via IDX from the Miami MLS. Property data is refreshed periodically and may not reflect real-time availability.